Students penned Target’s back-to-school campaign

Students from 826LA wrote stories that came to life as part of Target’s first-ever, completely kid-created Back to School ad campaign! The six ads penned by seven 826LA students were not only written by young people; kids were responsible for the set design, music, and direction of the campaign as well. The ads launched nationally on July 25th. Here’s a behind-the-scenes look at how it all came together:

130 students submitted their ideas for ads, and seven were selected for production. “This was a dream come true for our students,” Executive Director Joel Arquillos said. “At 826LA, we teach students that their ideas are important and their words matter. We can’t thank Target enough for believing in our students’ abilities as much as we do.”

826LA is grateful to Target and creative agency Deutsch for inviting our students to participate in this kid-created campaign. Said CEO of 826 National Gerald Richards, “826 National is thrilled to have our students’ creativity and talent showcased on a national scale. Target’s Back to School ad campaign is a real life example of what kids can accomplish with the writing skills they develop in 826 National’s programs.”

Written by Jose R., 11-years old

Written by Keven E., 10-years old

Written by Stephanie D., 8-years old

Written by Joanna C., 9-years old

Written by Christian A., 8-years old

Written by Emilly S. and Juliana H., both 10-years old

Have you seen the ads written by 826LA students on T.V.? We want to know! Tell us where you saw them and what you thought on Facebook or Twitter.

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