826LA announced today that it was named the first place recipient of NBC4 Southern California’s 21st Century Solutions grant for $100,000. Steve Carlston, president and general manager of NBC4, recognized 826LA with a check presentation hosted at the NBC4 Burbank lot on January 31.
Grant funds will support 826LA’s College Access program, an innovative program that offers workshops and free individual writing support to Los Angeles students during the college application process. This program culminates in the Great L.A. Personal Statement Weekend in November, a massive effort to help over 200 high school seniors complete the all-important personal statement for their college applications. This event aims to remove a key obstacle hindering students from being admitted to college: writing compellingly about their struggles, achievements, and aspirations.
826LA’s Executive Director Joel Arquillos said, “It is an honor to have NBC4’s support of our mission to provide under-resourced students throughout Los Angeles with the individualized attention they need to be college ready.”
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“We are excited to launch this new grant initiative in support of deserving organizations that have innovative solutions to social challenges,” said Terri Hernandez Rosales, Vice President of Community Affairs for NBC4 Southern California. “826LA has a much needed program that will help move our community forward by inspiring disadvantaged high school students to pursue their college goals and career dreams.”
Last year, 826LA’s College Access program reached 1,333 students from underserved communities in Los Angeles. Support from the NBC4’s 21st Century Solutions Grant will allow 826LA to reach more students and deepen the impact of the program in 2013.
NBC4 is among the 10 NBC owned and operated local stations that partnered with the NBCUniversal Foundation to launch the 21st Century Solutions campaign in June 2012, which provided a total of $1.2 million in grants to nonprofit organizations across the 10 communities served by the NBC owned stations.