Heard about Mulu? An ultra-cool new venture backed by some of our friends from HelloGiggles (which provides our office with laughs on a daily basis), mulu.me offers a social sharing platform for all of us who love to shop and want to support good causes while we’re doing it.
With helpful curation and awesome celebs who will dispense recommendations that surprise you (not to mention the HelloGiggles founding team of writer Molly McAleer, producer Sophia Rossi, and entertainer Zooey Deschanel in a shopping power trio), we can’t think of a better way than Mulu to find perfect gifts.
With Mulu’s personal accounts, we’ve had fun earning points by curating our own shopping lists for e-commerce-lovers. Best of all, when users can identify a charity as they shop, it’s then supported with a percentage of their dollars–and now that Mulu is open to the public, you can make 826LA that lucky charity! You probably caught Mulu on the Wall Street Journal’s All Things D blog, yesterday:
HelloGiggles founders!
“It’s not like an Amazon.com or Best Buy recommendation for a digital camera – it’s a professional photographer’s recommendation for a camera [creator Amaryllis] Fox said. “We’re moving toward a grassroots curation of product discovery online.”
Mulu.me is fun to browse and slightly addictive, regardless of whether the stream is filled with famous people, friends or people you might not even know.
We’re excited to have a couple heavy hitters in our corner of the online shopping mall: Zooey Deschanel, Sophia Rossi, and Molly McAleer of HelloGiggles! At their personal shopping page right here, the HG women right here in Los Angeles have chosen some of their faves for fans, friends, or just-plain-discerning shoppers (and we can’t argue with their taste: check out this great CD that promotes 826 National and this hilarious book by Mindy Kaling).
Please check out the HelloGiggles team’s Picks for 826LA page. For every item you buy, whether it’s a pair of tights or a vegan recipe book for your mom, a percentage of the payment will be donated to the free student writing and publishing services of 826LA. And if you’re feeling creative, start your own Mulu account and encourage your friends to shop your picks and support 826LA!
Shop Zooey, Sophia, and Molly’s picks on mulu.me at this website.
